CRM Online Training

CRM Online Training

SAP New Dimensional – CRM
Overview and Introduction to CRM
Introduction to Net Weaver

• General SAP Transactions
• Foundation Architecture of my SAP CRM
• Overview of CRM server Technology and User Interface
• Business Partners
• Organizational Model


CRM Base Customizing

• Territory Management
• Product master
• Business Transaction Processing
• Activity Management
• Partner Processing


CRM Base Customizing

• Actions
• Overview of Pricing in CRM
• CRM Billing Overview
• CRM Middleware


CRM Interaction Center Win Client

• Interaction Center Overview
• Architecture landscape
• Win Client Profile & Configuring Components
• Action Box and alert molder
• Interaction center scripting


CRM Sales

• Opportunity Management
• Copy Control
• Quotation and Order Management
• Overview Contract Management


CRM Analytics

• Introduction to BW
• Activating CRM Business content
• Introduction to analytics
• Data Mining Work Bench
• Analysis Process Designer (APD)
• Customer analytics (data mining, CL TV)
• Marketing analytics (planning, Target group selection, RFM analytics)



• Overview of marketing management in mySAP CRM
• Marketing and campaign planning
• Planning and performing marketing projects
• Marketing Calendar
• Personalized mail forms
• Creating personalized e-mails
• Business partner-controlled communication
• Segmenting business partners
• Marketing attributes
• Segment Builder
• Creating profiles and target groups
• Lead Management
• Campaign automation
• External List Management